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ADAPT TO SUCCEED

Introducing the AW16 campaign, #AdaptToSucceed. Embracing 5 inspirational London based men from a diverse range of industries; this portfolio sees each subject style themselves in pieces from the AW16 collection and captured in their own environment. Innovators in each of their respective fields, these men embody the spirit of Natural Selection through their talent, passion and ambition. All traits needed to thrive in the ever-changing modern landscape.

A Q&A with each subject will accompany the campaign and be released fortnightly over on the Journal. Click on the images below to read the features.

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James Patmore Ben Ridley Sam Carder Dumi Oburota Ariyon Bakare

Photography by Michael Drummond