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Journal

The Natural Selection Journal aims to provide you with brand updates from most recent press coverage, behind the scenes, seasonal campaigns and editorials to events and promotions. Sign up to our newsletter to keep up-to-date with new arrivals and latest offers.

Natural Selection x Fault Magazine

Fault Magazine Online features our upcoming SS17 collection when they speak to rising star Fisayo Akinade.
15 - 02 - 2017

Valentine's Night Out - What to Wear

Show her you care, look to impress and dress up for date night with these venue-based style tips.
09 - 02 - 2017

Natural Selection Denim Picks

We discuss our favourite denim picks from our Japanese denim selection.
18 - 01 - 2017

A Look Back on LFWM

We take a look back at our time at LFWM last week.
11 - 01 - 2017

Natural Selection x BLEU x Tinie Tempah

Natural Selection Corn Mess Corduroy Jacket is featured on Tinie Tempah in the latest cover story of BLEU Magazine.
04 - 01 - 2017

Q&A With Founder and Creative Director

We talk to John Park, Founder and Creative Director of Natural Selection, about the new Spring Summer 2017 collection, ‘Story of AI’.
28 - 12 - 2016

PAUSE x Natural Selection

PAUSE Magazine Online features our Koma Leaves print in latest interview with DJ Bluey.
21 - 12 - 2016

What To Wear This Party Season

We’re on hand to remove the stress of what to wear during the Christmas party season.

07 - 12 - 2016

Natural Selection x MMSCENE

Our AW16 New England collection is featured in the latest issue of MMSCENE.
30 - 11 - 2016

Minh Tran for Natural Selection

We collaborate once again with Minh Tran aka @thismintymoment for AW16 on a shoot in Utah!
08 - 11 - 2016

A conversation with Ariyon Bakare

Next to feature in our #AdaptToSucceed campaign is British Hollywood actor and star of new sci-fi thriller Life, Ariyon Bakare.
01 - 11 - 2016

A conversation with Sam Carder

Next to feature in our #AdaptToSucceed campaign is senior fashion editor and stylist Sam Carder.
25 - 10 - 2016

Autumn mood with Artifact Uprising

Autumn mood and AW16 palette inspiration via Artifact Uprising.
24 - 10 - 2016

A conversation with Dumi Oburota

Next to feature in our #AdaptToSucceed campaign is self-taught global music manager Dumi Oburota.
19 - 10 - 2016

Natural Selection x Imagista

Our denim has been featured in an editorial for Imagista.
17 - 10 - 2016

A Conversation with Ben Ridley

Architect Ben Ridley is the second to feature in our #AdaptToSucceed campaign.
11 - 10 - 2016

Natural Selection x Boys by Girls

Natural Selection AW16 for Boys By Girls.
05 - 10 - 2016

A Conversation with James Patmore

First to feature in our new #AdaptToSucceed campaign is product and interior designer James Patmore.
21 - 09 - 2016

London Design Festival 2016

Our highlights of this years Design Festival at the V&A.
20 - 09 - 2016

Natural Selection in Cereal

AW16 advertisement in Cereal Magazine Issue 12.
16 - 09 - 2016

AW16 Collection Shoot

A collection of images from our AW16 shoot.
12 - 09 - 2016

Natural Selection x Pause Online

Natural Selection features in a Pause Magazine editorial.
30 - 08 - 2016

AW16 Inspiration

The inspiration for our AW16 collection comes from the foliage of Fall in New England.
19 - 08 - 2016

'Adapt to Succeed' Campaign

We're please to announce the launch of a new campaign for AW16 to amplify our key message and a new brand direction.
12 - 08 - 2016

Natural Selection x Shortlist

Our founder John Park picks his favourite washed selvedge denim in this weeks Shortlist magazine.
05 - 08 - 2016

NS in Rollacoaster Magazine

Our 3/4 Ossigeno Tee features in this months Rollacoaster magazine.
22 - 07 - 2016

Serpentine Gallery Pavilion 2016

Bjarke Ingels creates this years summer pavilion at the Serpentine Gallery.
20 - 07 - 2016

NYFW With Peregrine Showroom

Our SS17 collection in the Peregrine Showroom, New York.
11 - 07 - 2016

Hardwearing in Natural Selection

Belgian blog Hardwearing features our Wells Jacket Newman and the Taper Newman Jean.
05 - 07 - 2016

Tate Modern Extension

We pay a visit to the Switch House and take a closer look at Tate Modern's new extension.
04 - 07 - 2016

Highsnobiety 'Ascension Series'

Our AW16 collection features in Highsnobiety's latest film in the Ascension series.
30 - 06 - 2016

LC:M SS17

Our SS17 collection showing at London Collections: Men
16 - 06 - 2016

Portugal Factory Visit

A few images from our visit to the factory.
14 - 06 - 2016

In-store Competition - Win a £1,000 voucher!

To celebrate the 1st birthday of our Seven Dials flagship store, we're offering you a chance to win a £1,000 voucher to spend in-store!
08 - 06 - 2016

LC:M Countdown

Final preparations before we reveal our SS17 collection at London Collections: Men.
02 - 06 - 2016

Denim Fitting Event

A selection of images from the denim fitting and multi-brand showcase press event held in our flagship store.
02 - 06 - 2016

Minh visits the store

Minh Tran (@thismintymoment) visits our flagship store on his latest trip to London.
30 - 05 - 2016

Tadao Ando's new Project

Tadao Ando has just transformed a Japanese museum into a luxury hotel.
24 - 05 - 2016

Natural Selection in Pause Mag

Natural Selection featured in an editorial in Pause Magazine.
17 - 05 - 2016

New Stockist: The Shop at Bluebird

We are pleased to announce that The Shop at Bluebird are now stocking Natural Selection.
13 - 05 - 2016

Fredrik Risvik in the Hakama

Our Norwegian friend Fredrik Risvik wearing the Hakama Faisa in Indigo.

06 - 05 - 2016

We Feature in Lurve Magazine

Our Isis Shirt Tencel Light Indigo is featured in Issue 10 of Lurve Magazine.
27 - 04 - 2016

John Anthony SS16 Lookbook

John Anthony feature us in their summer campaign.
20 - 04 - 2016

Meet Ky from our flagship store

Store supervisor Kyrone wears pieces from our SS16 collection outside our flagship store.
19 - 04 - 2016

KAWS at Yorkshire Sculpture Park

We take a trip up to Yorkshire Sculpture Park to see KAWS first UK exhibition.

14 - 04 - 2016

@asos_oliver visits the store

ASOS instagrammer Oliver visits the Natural Selection Store.

11 - 04 - 2016

Pylot Instagram Q&A's

A denim Q&A with our founder John Park in Pylot Magazine.

09 - 04 - 2016

Minh Tran for Natural Selection

A new collaboration with LA based creative Minh Tran.

06 - 04 - 2016

Natural Selection in Cereal

Natural Selection SS16 featured in Volume 11 of Cereal Magazine.

01 - 04 - 2016

Thibault in Natural Selection

Instagrammer Thibault De Schepper wears our SS16 denim.

29 - 03 - 2016

Royce Wood Jr for Boys By Girls

Musician Royce Wood Junior wears our Ando Mac Cielo Grey in a Boys By Girls editorial.

22 - 03 - 2016

Tadao Ando Architecture

Architect Tadao Ando and his 'Haiku' approach are the inspiration behind our SS16 collection. 

17 - 03 - 2016

Sterling Ruby Workwear Archive

Sterling Ruby presents WORK WEAR: Garment and Textile Archive 2008-2016 at the Spreuth Magers Gallery in Mayfair.

15 - 03 - 2016

Loyle Carner in Natural Selection

Loyle Carner wears the Wells Jacket Giojac Light Indigo in an interview with Hunger Magazine.

04 - 03 - 2016

Natural Selection in Kinfolk

Our Ando Mac Cielo Grey is featured in the latest issue of Kinfolk Magazine.

01 - 03 - 2016

Mr Essentialist collaboration

Mr Essentialist wears our Core Neosweat Navy. 

24 - 02 - 2016

John Akomfrah at Lisson Gallery

John Akomfrah displays a multimedia exhibit at the Lisson Gallery.

22 - 02 - 2016

Darwin Birthday Competition

To mark the 207th birthday of our inspiration Charles Darwin, we're offering a £207 voucher to spend online or in-store.

12 - 02 - 2016

Sculpture 4tet - Marian Goodman

We popped into Soho's Marian Goodman Gallery to check out the current exhibition 'Sculpture 4tet'.

09 - 02 - 2016

Denim Q&A in Mens Health

Mens Health feature our founder John Park in a denim Q&A.

02 - 02 - 2016

AW16 Teaser Looks

A teaser of a few of our favourite looks from our upcoming AW16 collection.

02 - 02 - 2016

Luca Halma in Natural Selection

Photoographer Luca wears pieces from our AW15 collection.

01 - 02 - 2016

AW16 Paris Showroom

Our AW16 collection in our Paris Showroom.

27 - 01 - 2016

AW16 Lookbook Shoot

Behind the scenes at our AW16 lookbook shoot.

18 - 01 - 2016

Natural Selection in Candid

Several of our collection pieces feature in Candid Magazine's 12th issue.

13 - 01 - 2016

Natural Selection in Rollacoaster

Our AW15 collection featured in Rollacoaster magazine. 

12 - 01 - 2016

AW16 LC:M Teaser Series

4 of our AW16 outerwear pieces featured during LC:M on friends of Natural Selection. 

11 - 01 - 2016

Natural Selection in Pause Magazine

Full Natural Selection AW15 look featured in Pause Magazine.

07 - 01 - 2016

Countdown to LC:M AW16

We make our final preparations for London Collections: Men.

07 - 01 - 2016

Robin Merz in Natural Selection

Robin Merz wears our Skinny Graphite jean.

04 - 01 - 2016

@brownchris in Natural Selection

Travel and lifestyle blogger Chris Brown in our Truro Mac Amethyst Jayne.

27 - 12 - 2015

Fredrik Risvik In Natural Selection

Our Norwegian friend Fredrik Risvik wearing the Cocoon Coat in Stavanger.

14 - 12 - 2015

Max Hurd in Natural Selection

Maximillian Hurd wears our Velvet Navy combo on a recent shoot.

11 - 12 - 2015

In the Press: Highsnobiety

Highsnobiety feature our SS16 collection and pick us as an upcoming brand to check out this month.

09 - 12 - 2015

Josué in Natural Selection

Parisian blogger and designer Josué in Natural Selection.

08 - 12 - 2015

Natural Selection in Item Blog

Manchester blogger Dan Watson wearing our Straight Broken jean.

05 - 12 - 2015

Ray and Charles Eames - The Barbican

We visited The Barbican to see their latest exhbition on the designs of American designers Charles and Ray Eames.

02 - 12 - 2015

Joss for Natural Selection

Josselin collaborates with Natural Selection for Instagram.

21 - 11 - 2015

No Evil Research

Archive denim pieces found on a recent research trip for our next collection.

19 - 11 - 2015

John Hoyland - Newport Street Gallery

Inaugurating the gallery is an exhibition of paintings by British abstract artist John Hoyland.

10 - 11 - 2015

Dan Watson for Natural Selection

Manchester-based Dan Watson of 1tem Blog wearing the AW15 Car Coat Memtec Midnight.

09 - 11 - 2015

Cerith Wyn Evans – White Cube

We checked out Cerith Wyn Evans' exhibition at the White Cube.

05 - 11 - 2015

In the Press: Shortlist

Our Livingston Jacket Raw and Taper Raw featured in today’s edition of Shortlist Magazine.

05 - 11 - 2015

AW16 RESEARCH

Preparations begin for the production of our AW16 collection.

05 - 11 - 2015

Minh for Natural Selection

US creative Minh wears our AW15 collection in a photo series shot in California.

03 - 11 - 2015

In the Press: Streets Magazine

Our AW15 Zebedee and Trouser Londra Navy featured in Streets Magazine.

03 - 11 - 2015

Engin Mehmet for Natural Selection

Stylist Engin Mehmet wearing pieces of our AW15 collection at a recent shoot.

30 - 10 - 2015

In the press: Trendset UK

Trendset UK feature our Livingstone jacket on their Instagram page.

29 - 10 - 2015

In the press: Out Magazine

Out Magazine feature our flagship store in their 'Shops We Love' feature.

27 - 10 - 2015

Tun Chang for Natural Selection

London-based photographer Tun Shin Chang wears Natural Selection on his recent trip to Copenhagen.

26 - 10 - 2015

Luca Halma in Skinny Graphites

Photographer Luca Halma in our Skinny Graphite jeans.

23 - 10 - 2015

Marcus John in the Woolcock shirt

Marcus John wears our SS16 collection.

13 - 10 - 2015

Chris Millington in Skinny Raw

Chris Millington in our AW15 denim.

01 - 10 - 2015

In the press: The New Order

Our AW15 collection featured in a The New Order editorial.

29 - 09 - 2015

In the press: Complex

Complex magazine cover our AW15 collection.

24 - 09 - 2015

Boys By Girls Feature Our AW15 Jackets

Boys By Girls Magazine feature us on their instagram.

22 - 09 - 2015

MartinTheMeat in our Skinny Raw

MartinTheMeat wears our Skinny Raw for AW15.

18 - 09 - 2015

In the press: Men's Health

Our AW15 collection featured in this month's Men's Health.

09 - 09 - 2015

Fredrik Risvik in Natural Selection

Fredrik Risvik wears Natural Selection denim.

17 - 08 - 2015

In the press: Volt Café

Our AW15 woolcock shirt featured in a Volt Café editorial.

08 - 08 - 2015