We're please to announce the launch of a new campaign for AW16 to amplify our key message and a new brand direction. Devised around the sentiment of the term 'natural selection', the new campaign #AdaptToSucceed will focus on the modern day successes of 'real men', those with a more relatable background, against the backdrop of an ever-changing England.
The photography-series will feature five British men who have adapted over time to succeed in their wok life; out of necessity to either meet a changing environment or personal aspiration. The campaign will launch mid September, in line with the collection drop. Stay tuned for more updates.