Pylot Magazine’s editor Anna Claires recently organised a denim Q&A session with our founder John Park.
What is it about denim that drew you to the material in the first place?
John Park: I started collecting denim when I was living in Japan in 1996. I loved the depth of understanding and back story that was inherent in understanding the qualities, the manufacturing processes and the construction cues that the Japanese at the time were focusing on -trying to recreate the golden era of denim from the USA in the 40s and 50s. Further, the fact that you, as a consumer, could buy it, wear it, wash it and the jeans would change to reflect the wearer depending on how good the jeans were and how well the wearer cultivated that evolution was, well, intoxicating.
How did you progress from a denim-only to a RTW brand?
John Park: Denim is a product, but a brand needs a DNA, an image and a certain emotional reaction for certain people. You can only express that through a RTW collection when you have denied yourself the over-use of design language on your denim.
What's different about your denim?
John Park It’s very clean, very well made and well fitting. The washes are authentic, but at the same time easy to wear.
I don’t know if that makes it unique enough for some people, but taken as a whole, including RTW, the Natural Selection wardrobe is quite unique I think. It is subtle but identifiable through the visual language, palette, and the ever-presence of indigo.