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A conversation with Dumi Oburota

19 - 10 - 2016

Next to feature in our #AdaptToSucceed campaign is self-taught global music manager Dumi Oburota. Co-founder of independent music, entertainment and lifestyle company Disturbing London, Dumi is responsible for managing a portfolio of multi-award winning artists including Tinie Tempah, Wiz Kid and Jessie J. We paid a visit to Dumi one morning at the label's HQ in Haggerston to discuss his recent projects and successes.


Dumi wears: Cagoule Koma Leaves, Boxer Jean Pacific.

Dumi Oburota


What motivates you to succeed?


My Family...




What are the biggest challenges you’re facing?


Change is my biggest challenge because when you’re trying to change things, the face of things or the direction of things it takes time.



Dumi wears: Hakama Cardigan Navy, Raglan Tee White,  Boxer Jean Pacific.

Dumi Oburota 2


How have you adapted to succeed?


By being overly optimistic and not listening to the word no or can’t or impossible.




 "Surround yourself with great like-minded people"




How much further do you have to go?


I wanna go all the way to space!


Dumi Oburota 3


What tips would you give to a young entrepreneur starting off in the entertainment industry?


My top tips for anybody that’s trying to get into the music industry is just keep it original, be true to yourself and work hard. Try to network as much as you can and always look at your idols and role models, look at their blueprint and try to emulate that. Emulate the good things and try to be unique in what you want to do. Definitely try to surround yourself with great like-minded people.




Describe your personal style?


Clean, classic with a little bit of a street twist. It just depends on how I feel. My personal style is feel.


Dumi Oburota 4


Photography by Michael Drummond. With special thanks to Dumi and his team at Disturbing London.