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A conversation with Sam Carder

25 - 10 - 2016

Next to feature in our #AdaptToSucceed campaign is Senior Fashion Editor of Wonderland Magazine, Sam Carder. With a background in psychology and no fashion experience to speak of when Sam started, he has worked hard to become a highly regarded figure in the industry. Here we catch up with Sam on the set of his latest shoot.


Sam wears: Livingstone Jacket Pacific, Narrow Jean Pacific.


Sam Carder


What motivates you to succeed?


Being able to create iconic imagery & discuss issues through my work that can create change for the better is what motivates me to succeed. Proving to myself (as well as others) that if you want to do something you can, as long as you put hard work and determination in, you can achieve anything. I’ve learnt that from my background and my route into fashion.




What are the biggest challenges you’re facing?


The biggest challenge, but I would also say biggest achievement, is figuring out who I am, what my work is about, how it can translate to everyone, understanding that I can make an impact from having a platform where thousands of people see your work. If you think about it, it’s important we all have that opportunity and we should embrace that in any profession of work we do.


Sam Carder 2


How have you adapted to succeed?


I've learnt to always follow my gut instinct. I studied psychology for four years and I'm proud to say I have a masters in forensic psychology. It wasn't until my last year of study that I realised my passion was creating and that I wanted to express myself via fashion. If I was to listen to my intellectual mind, then of course I would have done the sensible thing and stuck with psychology. However, I knew that wasn't what I was meant to do. It was a huge risk after four years of studying, having a job in a prison and zero fashion experience to say, "Hey, I'm going to be a fashion stylist", but it's a risk that has really paid off and one that has changed my life for the better.




 "Be patient, be driven and of course be tough enough for criticism"




How much further do you have/want to go?


Life is crazy, you never know what's going to happen - I never expected to be doing this. For that reason, I don't really plan. I just try to focus on being present with my work; maintaining my own truth in all aspects of my work, and if I do that I'm confident life will take me where it takes me... But I have big big dreams!!


Sam Carder 3


What tips would you give to a young stylist (or fashion editor) starting off?


It's advice to any creative and it applies to fashion stylists too - find your message and let that be the foundation of your work, let that guide you. Be patient, be driven and of course be tough enough for criticism.




Describe your personal style?


I would describe my style as; simple, clean and masculine, with a lot of grey and navy.


Sam Carder 4


Photography by Michael Drummond.